The Smart Media Group announce new account wins, four new staff members and share how businesses in the North East can get back on track.
With recent account wins including The Great Run company, The Smart Media Group are helping businesses to fast track leads to their business to strengthen both brand and sales. Managing Director Mark Catterall said “in this climate businesses have to be especially savvy & use their budgets wisely as results are critical. We urge our current and future clients not to spend more, but to spend smarter. We have developed innovative planning software and with industry knowledge we can ensure every campaign is on track to connect with the consumer at the right time, in the right place and with the best message”.
The Smart Media Group have diversified their business model after a record year despite the challenges faced through the pandemic, with specialist areas of expertise split across four sub brands, Smart Outdoor, Smart Media, Smart Vision and Smart Events. Responding to the challenging market, MD Mark Catterall and Director Mark Clancey have also developed a unique, contactless sanitising unit with a digital advertising screen to directly reach customers with a message that can be changed in real time; “It’s simply never been more important to fast track your brand, product or service to the market and this is where the Smart Media Group can help businesses right now” quoted Managing Director Mark Catterall.
Smart Outdoor are now the leading providers of large format digital out of home advertising screens in the North-East of England with 44% market share in the region. Smart Media are specialists in hyper local planning for the perfect mixed media model, all based on local, regional, national and international catchments. Smart Vision is the screen sales arm of the business and as market leaders, they buy, ship and install large LED screens for venues (such as Sticky Wicket, Wonderbar and Boulevard in the North-East) and Smart Events – a highly visible LED solution to support events such as. Hardwick Live, Screen on the Green with NE1 and footfall fan zones at Time Square..
Four new staff have joined the team including former Scottish Business Woman of the Year, Gillian Godsell, who said “we’re keen for businesses to realise that we can offer real results and fast. I’m delighted to be joining such a successful and experienced team. They are growing rapidly because of the results their clients are experiencing”.
Not content to sit on their laurels during lockdown and keen to break into world markets, directors Mark Catterall and Mark Clancey have also worked closely with manufacturers in the Far East developing a Smart Sanitiser. A contactless sanitiser unit with an intelligent digital screen, built in, to help businesses reopen safely, but maximise that customer facing opportunity with a bespoke brand message that can be updated in real time. Director Mark Clancey said “there’s no doubt that sanitisers are here to stay for some time and we felt this was a unique opportunity to reach customers”.
